Open Position: Digital Marketing Specialist

Do you want to work for a company that makes a difference in people’s lives? A company that cares and takes pride in helping people feel better. A company that also cares for their team members by offering a true work-life-balance. A company that shows respect and appreciation for your hard work.

Nutritional Weight & Wellness and NutriKey offer life-changing nutrition education, counseling, and professional grade supplements to anyone wanting a healthier life. Our growing business has six locations in the Twin Cities area with twelve dietitians and nutritionists, a team of nutrition educators and dedicated staff, a successful radio show with podcast listeners from Minnesota to Australia.

Because of our growth, we have identified a need to create a new, full-time Digital Marketing Specialist position. This position would be based out of our St Paul office with opportunity to work from home.

As the Digital Marketing Specialist, you will have the opportunity to make a significant impact on the continued success and growth of Nutritional Weight & Wellness and NutriKey. Thereby making a direct impact on potentially thousands of individual’s health and wellness. The Digital Marketing Specialist will play a key role in managing and improving current marketing strategies and developing new channels and strategies.

Our ideal candidate is a person that understands marketing strategy, planning, and implementation; is a flexible self-starter who enjoys working simultaneously on multiple projects.

In addition to all the usual qualifications we are looking for someone that has a true concern and care for other individuals and team members. A person with high integrity and willingness to step in and help in multiple areas of the business. Someone that is confident in their opinions but doesn’t have to always be right or the smartest person in the room. Someone that deeply cares about their work but not more than their family. A person that people like to work with and inspires other team members.

Responsibilities:

• Create digital and content strategy plan for NutriKey’s professional grade vitamins and work with other creative staff and partners to deliver social media, paid media, e-commerce website updates, email marketing, and traditional advertising channels.
• Plan, design and write engaging emails, landing pages, product pages, and digital assets used for Meta and Google ads.
• Design, write and edit marketing collateral such as brochures, sales sheets and direct mailers.
• Manage marketing projects creating timelines and ensuring the team hits key deadlines.
• Work within the brands content management systems (Concrete 5, Shopify) to manage the website activities.
• Collaborate with the cross functional teams to ensure content strategy is aligned across email, social, web, podcast and retail and all assets produced are in line with brand guidelines and voice.
• Work with partners, stakeholders, and creative team to develop new strategies and channels such as affiliate, rewards program and ambassador/influencer marketing.
• Support six retail locations by providing design, messaging and merchandising material.

Minimum Skills and Experience

• A Bachelor’s degree (BA/BS) in marketing, communications, advertising, or design.
• Proven marketer who understands and has worked with small businesses with cross function teams for a minimum of 5 years.
• Exceptional creative and design skills
• Strong copywriting skills
• Strong understanding of effective e-mail campaign management using Klaviyo or similar
• Knowledge and clear understanding of affiliate and ambassador/influencer marketing
• Proficient understanding of how all social platforms operate and how design and content improve reach and engagement.
• Strong attention to detail and excellent project management skills
• Self-motivated and strong work ethic
• Ability to contribute to team environment with positive input, and desire to improve the brand’s communication.
• Ability to work effectively within a cross-functional team environment.
• Driven to stay on top of and learn new marketing strategies.
• Experienced with Adobe Creative Suite, Microsoft Office (Word, Excel, PowerPoint, and Outlook).

Preferred qualifications:

• Strong knowledge of Shopify and creating landing pages.
• Experience monitoring digital campaign performance and iterating for continued optimization.
• Knowledge of SEO practices a plus.
• Experience in Facebook media buying a plus.
• Wide range of creative experience including graphic design, video and photography.
• Experience and appreciation working with small businesses.
• Entrepreneurial spirit
• Interest in health and wellness, specifically nutrition

Compensation and benefits include:

• Health Insurance
• Competitive hourly wages
• Vacation time and paid holidays
• 401(k) retirement plan with matching 
• Short term/long term disability insurance and life insurance after 90 days
• Substantial discount on services and products

If you want to work for a company that makes a difference in the lives of people every day, we are interested in knowing more about you. To apply please send a cover page and your resume. The cover page should include the phrase “Spring 2023” and why you would be a good fit along with specific examples of how your skills and experience will help our companies grow. To apply please send a cover page and resume to kory@weightandwellness.com.